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Our shopping behavior had already begun to take other directions, due to the immersion in our lives of companies like Amazon or Ebay, as the new Coronavirus sweeps the world, consumers are now forced to dramatically change their consumer behaviors. and purchase, depending on digital connectivity to carry out basically any task.

For markets with developed and developing e-commerce, the scenarios created by the spread of Covid-19 are important indicators of what this can mean for their businesses.

We must adapt our strategy to retain this new “digital” customer. Here are some tips:

  • Display Ads: Due to the need to know the last hour, the ads in digital newspapers offer us much more visibility than before.
  • Promote on social networks: due to confinement, its use and consumption is increasing.
  • Develop more video content and use YouTube: curious videos are trending.
  • Consider the possibility of having a page or section addressing the Coronavirus where food distributions, aid applications, among others, are reported.
  • Reinvent yourself at home: Staying idle is not an option, while the data indicates that looking for opportunities in the digital areas is.
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