What they say: “Many followers = increased sales” but it really is not entirely true.
It is true that if you have thousands of followers and a large percentage are leads, then it is much better. So we are not saying you should have few followers, we are saying that the followers you have are of quality and reliable and that they are in your range of action.
The mistake lies in believing that “you must reach a large audience and as a consequence sales will increase.”
The fact is that you really need to reach the audience that values your product and / or service; a market that finds the solution to their problem or need.
It is not about reaching “everyone”, it is about reaching the right audience. Helping, informing, listening to your potential client and thus creating connection, affinity and trust towards you, your brand and your business.